Product configurators
Table of Contents

Product configurators — your key to personalization
Have you ever wondered how to increase customer engagement and support sales through product personalization?
Our custom product configurators are the perfect solution for companies that want to offer their customers the ability to personalize products in real time. They work well across many industries — from furniture and fashion to manufacturing.
Thanks to the use of modern technologies, users can continuously adjust the appearance, features, or parameters of a product even before making a purchase. This not only increases satisfaction with the final product but also boosts conversion rates and reduces the number of returns.
Offer your customers an interactive shopping experience — choose a product configurator tailored to your business.
Real benefits of using product configurators
Implementing custom product configurators brings a range of tangible business benefits that directly impact sales growth and improve the overall customer experience. Above all, configurators significantly increase user engagement by giving customers real control over the appearance, functionality, and features of the product they are ordering. The ability to tailor a product to individual preferences — whether in terms of colors, dimensions, materials, or add-ons — makes the customer feel like a co-creator of the final outcome, which strengthens their relationship with the brand.
Real-time personalization allows customers not only to visualize the final result but also to compare different variants without leaving the page. This interactive purchasing process extends the time spent on the site, boosts conversion, and reduces cart abandonment, as customers clearly see what they are ordering and make more informed decisions.
Moreover, product configurators in e-commerce help significantly reduce the number of returns — thanks to realistic presentation and precise alignment with customer expectations, the risk of disappointment upon receiving the product is greatly minimized. As a result, logistics and operational costs are reduced, customer service efficiency improves, and customer satisfaction and loyalty increase.


Integration with e-commerce platforms
Integrating product configurators with existing e-commerce platforms is a key element that enables the full potential of personalization in the online sales process. Our solutions are designed for easy and flexible integration with popular sales systems such as WooCommerce and PrestaShop, as well as with custom e-commerce systems built to order. This allows seamless connection of the configurator’s functionality with the mechanisms of the online store — without the need to rebuild the entire infrastructure.
The integration enables automatic transfer of configured products to the cart, generation of individual product variants, and linking personalization with inventory and logistics systems. This results in greater operational efficiency, better control over the product offering, and minimized errors in order processing.
Leveraging technology for personalization
The use of advanced technologies in our product configurators enables the creation of limitless configuration possibilities. This allows every customer to easily and intuitively tailor a product to their individual needs. The technology we use allows for dynamic product view updates, giving customers an instant preview of any changes — such as color adjustments or selecting components and add-ons. This flexibility not only shortens the purchasing process but also increases customer satisfaction, which is crucial in today’s competitive e-commerce landscape.

Ensuring compatibility and technical support
In addition to providing high-quality product personalization, it is equally important to ensure that all integrations and configurations work flawlessly across different e-commerce platforms. That’s why we offer full technical support and ongoing updates for our configurators. Our IT team is ready to adapt any functionality in line with the latest trends and market needs, ensuring that your business stays



