Geppetto - Dedicated Product Website with a Product Configurator

Client

Geppetto – designer and manufacturer of wooden playhouses, playgrounds for children, and small garden architecture.

Project Goal

The project's aim was to create a modern, intuitive, and fully functional online platform that would enable Geppetto to professionally present its offerings of wooden playhouses, playgrounds, and garden architecture. A key task was the implementation of a product configurator that would allow customers to design their own projects, calculate the costs, and easily place orders online. The project also aimed to improve the website's accessibility on various devices and optimize it for SEO and performance, which would increase the visibility and attractiveness of the brand on the internet.

Challenge

To achieve the project's goal, Jelly Solutions faced the necessity of creating a website that not only met the expectations of modern customers but also automated the purchasing process. Implementing the product configurator was crucial, yet it had to be simple enough that any user could intuitively design a playhouse or a garden element without specialized technical knowledge. Simultaneously, the website had to maintain high performance, loading speed, and full compatibility with various devices, requiring advanced technological solutions. SEO optimization also posed a challenge, as the website needed to attract new customers and enhance the brand's visibility in search engines.

Solution

The Jelly Solutions team designed and implemented a dedicated website that meets all the client's requirements:

1. Dedicated Product Page

   Professionally created from scratch, with the ability to present the offering in three different themes – for adults, girls, and boys. Such visual division tailored to target groups ensures personalized product presentations.

2. Product Configurator

   An intuitive and easy-to-use configurator that allows users to create their own designs of playhouses and garden architecture elements. The configurator enables accessory selection, generating a 3D model of the project, learning about the costs, and comfortably placing an order.

3. Platform Accessibility

   The website has been optimized for mobile devices, tablets, and computers, ensuring full accessibility across different screen resolutions, operating systems, and browsers.

4. Website Speed

   SEO optimization was applied, including automatic picture compression to .webp format, which significantly improved the loading speed of the page and allowed achieving high scores in Google PageSpeed Insights.

   Thanks to the implementation by Jelly Solutions, Geppetto received a website that fully meets customer needs. The intuitive product configurator enhances the purchasing process, and an SEO-optimized and speedy platform provides excellent technical results.
   Additionally, generating a PDF file with a construction blueprint and assembly instructions for the playhouse adds to user convenience.

Collaboration

The collaboration between Jelly Solutions and Geppetto proceeded harmoniously and was based on a mutual understanding of the client's needs. Throughout the project, from the initial analysis of requirements to the final implementation, both parties actively participated in the creation of the website. Jelly Solutions took into account Geppetto's unique needs such as the necessity to create an intuitive product configurator and an optimized presentation of the offer aimed at various target groups.

Key to the project's success was ongoing consultation with the client and a flexible approach to implementing changes and corrections. Jelly Solutions provided regular updates, ensuring that Geppetto had full insight into progress and could continuously input suggestions regarding functionality and design.

Thanks to close cooperation, a platform was created that not only meets all expectations but also offers flexible development possibilities in the future.

Client Benefits

1. Professional Website

   Geppetto received a modern, aesthetic, and functional website that fully meets their needs and client preferences. Thanks to three different graphic themes (for adults, girls, and boys), the offering has been better tailored to different target audiences, enhancing the attractiveness of the products.

2. Intuitive Product Configurator

   Designed by Jelly Solutions, the product configurator allows Geppetto's customers to easily and quickly create their own projects of playhouses and garden architecture elements. Customers can customize every detail, view the project in 3D, learn its cost, and comfortably place an order, significantly enhancing the platform's usability.

3. Increase in Sales through Purchase Process Automation

   Customers can not only design their own playhouse but also place an order online immediately. Thanks to the automatic generation of a PDF file with the project layout and assembly instructions, Geppetto provides its customers with full transparency and ease of purchase.

4. SEO Optimization and Website Performance

   The website is optimized for SEO, which helps Geppetto achieve better visibility in search results. Fast loading of the page, achieved by automatic picture compression and the use of modern technologies (e.g., .webp format), enhances user comfort and results in higher Google PageSpeed Insights scores.

5. Accessibility on Various Devices

   The website has been adjusted to display on all popular devices – from computers, through tablets, to smartphones. This ensures that customers can comfortably use the product configurator and browse the offering regardless of their location and the device used.

6. Flexible Product Offer Management by Geppetto

   Jelly Solutions created a configurator that allows Geppetto flexible management of the product offering. The company can easily add new elements to the configurator, change prices, introduce new accessories, or update the offer, allowing for ongoing market adaptation.

7. Automatically Generated Project Documentation

   Each configuration generates a PDF file with a construction blueprint and assembly instructions, which not only facilitates customer use of the ordered products but also reduces the customer service team's workload, which does not have to manually prepare documentation.

Thanks to these benefits, Geppetto has not only streamlined the sales process but also improved the quality of customer service, which translates into greater satisfaction and buyer loyalty.