Simplex - Dedicated Product Website Integrated with PIM System

Dedicated product website for the leading manufacturer of industrial paints and coatings - Simplex brand. The website presents a wide range of offered products, and all information about them is retrieved from the PIM system. Additionally, the website is equipped with a range of useful tools, such as a paint efficiency calculator and emissions of volatile organic compounds, along with a comparator for selected product pairs.

Client

Simplex is one of the brands belonging to Multichem, a leading manufacturer of paints, varnishes and industrial coatings, operating in the market since 1988. Multichem delivers innovative solutions for the automotive and industrial sectors, offering a wide range of products, including industrial paints, automotive varnishes, and advanced coating systems. The company operates both domestically and internationally, and its products are known for high quality, performance, and compliance with strict environmental standards.

Challenges

One of the key challenges was creating interactive tools that help customers make easier purchasing decisions. The site had to include features such as a paint efficiency calculator and emissions of volatile organic compounds (VOCs), which allow for precise calculations of paint usage. Additionally, an interactive RAL color chart was implemented, which helps customers match the right colors to their projects.

Solutions

1. Integrated product presentation

   The site was designed with clear and convenient navigation in mind, enabling easy access to all relevant product information. Thanks to integration with the PIM system, all data is automatically updated, ensuring that users receive the most current information.

2. Interactive tools for customers - efficiency calculator and RAL chart

   The implementation of the paint efficiency calculator and VOC emissions allows for accurate calculations of product usage. Users can enter the size and shape of the surface, and the system will calculate the amount of paint needed, taking into account the chosen application method. The RAL chart allows for the visualization of colors on models of industrial machines, which helps customers choose the right pigment.

3. SEO and UX/UI optimization

   The site was designed based on the best UX/UI practices, ensuring intuitive use and smooth transitions between sections. The graphic design emphasizes the technical nature of the products, and SEO optimization ensures excellent results in Google Page Speed Insights. This, in turn, contributes to better visibility in search engines.

4. Freedom of development and ease of content management

   A dedicated CMS system was created from scratch to meet the specific needs of Simplex, allowing for easy content management and expansion with additional features in the future. Thanks to the flexibility of this system, the Simplex team can independently manage the content of the site without the need for technical support.

Collaboration with the client

During the project implementation, Jelly Solutions closely collaborated with the Simplex team at every stage of website creation. The process began with a thorough analysis of client needs and workshops, which helped identify key business goals. Subsequently, during the design phase, the Jelly Solutions team regularly consulted progress with the client to ensure that both the visual and functional aspects of the site fully meet the needs of Simplex.

After launching the site, Jelly Solutions provided full training on how to use the CMS system and technical support, so that the Simplex team could independently manage the content and develop the website. This model of cooperation ensured full transparency and engagement of both parties, which resulted in the creation of a platform ideally suited to the client's needs.

Benefits of implemented solutions

1. Currency and completeness of information

   Integration with the PIM system ensures that all product information is always up-to-date, which increases the credibility of the offer and facilitates customer purchasing decisions.

2. Streamlined decision-making processes

   The efficiency calculator and RAL chart allow customers to make precise calculations and visualize products, speeding up the process of choosing the right paints and varnishes.

3. Better visibility in search engines

   SEO optimization and high performance of the site translate into better visibility of the website in Google, which generates more traffic and interest in the products.

4. Ease of content management

   The intuitive CMS system allows the Simplex team to independently make changes and updates, reducing the costs of maintaining the site and allowing for quick response to changing market needs.

5. Flexibility of development

   Thanks to the dedicated CMS, the site can be easily expanded with new features and integrations, giving the Simplex company full freedom in further development of the online platform.

About the project

Jelly Solutions created a dedicated website for Simplex, one of the key brands of Multichem, specializing in industrial paints. The project aimed to comprehensively present a wide range of products, with full integration with the PIM system, enabling automatic retrieval and updating of product data. As a result, customers have access to the freshest information on paints and varnishes, including detailed descriptions, technical parameters, photos, and complementary products.