modee - dedicated multilingual product page integrated with PIM system

Client

Decora S.A. – leading Polish manufacturer of panels, underlays, and floor trims, expanding its offer with an innovative product: mineral walls.

Project's Objective

Creation of a dedicated website presenting a new product line, integrated with the PIM system, optimized for SEO and PageSpeed, supporting international sales and facilitating customers in selecting suitable materials.

Key Features

• Custom graphic design tailored to the brand's image
• Integration with the PIM system for product data management
• Multilingual page version
• Advanced SEO and PageSpeed optimization
• Intuitive management panel customized to fit
• Enhanced product card with technical data and downloadable files
• Material requirement calculator based on area

Project Challenges

1. Integration with the PIM System

   Ensuring consistency of product data and its easy updating using a central management system.

2. SEO and Performance Optimization

   Achieving high PageSpeed scores while maintaining rich content and multimedia on the site.

3. Advanced Product Presentation

   Development of clear product cards with full technical data, downloadable files, and additional tools for customers.

4. Material Requirement Calculator

   Implementation of a tool calculating the number of products needed based on the provided surface area.

Collaboration Process

The project began with the analysis of the client's sales and marketing needs. Subsequently, dedicated graphics and the site structure were prepared, considering SEO and multilingualism. Integration with the PIM system was implemented, a custom CMS panel was created, and detailed product cards were developed. The final stage was the development of the material requirement calculator and PageSpeed optimization.

Benefits for the Client

1. Effective Presentation of the New Product

   Modern and clear website fully exposes the innovation of mineral walls.

2. Easy Content Management

   Thanks to the integration with PIM and intuitive CMS panel, updating data is quick and hassle-free.

3. Strong Online Visibility

   SEO optimization and website speed support positioning and increase organic traffic.

4. Support for the Purchasing Process

   Material requirement calculator and detailed product cards facilitate customers' purchasing decisions.