Decora S.A. - New Look for Corporate Website with IR Portal

Client

Decora S.A. – leading producer of floor panels, underlays, skirting boards, and mineral walls.

Project Objective

The goal of the project was to create a new corporate website that coherently presents the innovation, scale of operation, and reliability of the Decora brand. The service was to combine the aesthetics of the interior finishing industry with the functionality required by the legally mandated investor relations (IR) section.

Key Features

• Modern, aesthetically pleasing design tailored to the interior design industry.
• Extensive IR section: reports, financial data, management structure, calendar, and investor contact.
• Security and full legal compliance with the requirements for joint-stock companies in terms of IR.
• Flexible CMS with an extensive user roles and permissions system.
• Media zone with branded materials and corporate news.
• Multilingualism, full responsiveness, and SEO optimization.

Project Challenges

1. Combining Image with Formal IR Requirements

   It was necessary to create a service that is both modern and visually attractive, while also meeting legal requirements for the publication of financial data and stock market reports.

2. Modern and Intuitive IR Portal

   Designing a clear, organized, and modern investor relations portal was a challenge. It needed to ensure security and management convenience for administrators, and at the same time, guarantee investors fast and intuitive access to key information.

3. Migration of Archival Data and Reports

   Despite changes in information structure and new presentation forms, it was essential to transfer and organize content from the last 10 years of the company's activities. This process required maintaining informational continuity, formal compliance, and accurate reproduction of archival materials in the new system.

4. Managing Extensive Content Structure

   The service covers many areas – from product presentations to ESG to investor relations – which required a clear information architecture and an intuitive administrative panel.

5. Consistent Communication to Different Stakeholder Groups

   The website had to simultaneously fulfill image, informational, and regulatory goals. The challenge was to reconcile the brand's language, product communication, and the formal nature of the IR section into one coherent and readable digital environment.

Collaboration Process

Project began with strategic workshops and analysis of the brand's communication needs and legal requirements for a public company. Then we developed a new UX/UI concept and information architecture. After the project phase, we implemented a dedicated CMS system, expanded permissions, and appropriate security mechanisms. The entire system was then optimized for performance and SEO, and responsiveness was tested.

Client Benefits

1. Enhanced Industry Leader Image

   The new website presents Decora S.A. in a clear and attractive way as an innovative, responsible, and stable business partner.

2. Formal Compliance and Organized IR Structure

   The extensive investor relations section was designed to be clear and intuitive, both for administrators managing content and for investors seeking key information. The structure of the data and the scope of published materials are fully compliant with prevailing legal requirements.

3. Effective Content Management

   The flexible CMS and detailed role system allow efficient management of the service by different departments within the organization.

4. Improved Visibility and Accessibility

   SEO optimization, high performance, and full responsiveness contribute to greater reach, better user experience, and support for recruiting processes.