AFIRMAX - Multilingual dedicated website integrated with PIM system

Client:

Decora - one of the leading manufacturers of floor panels, underlays, and baseboards, offering modern finishing solutions for customers across Europe 

Project goal:

To create an advanced, multilingual website that showcases the full range of Afirmax brand products. The key goal was to ensure the consistency and up-to-dateness of product data through integration with the PIM system while enabling customers easy access to all information and online shopping support tools.

Challenges:

• Top-level product presentation:

  A UX/UI project was implemented, which not only improves the functionality of the website but also strengthens the message about the quality of the products. A dedicated graphic design was created to ensure that every user has easy access to detailed product data and a positive experience using the site.

• Adaptation to different platforms and devices:

  The site has been optimized for display on various devices - from desktop computers to smartphones and tablets. It has also been adapted to the most popular browsers and operating systems. The website is available in 6 languages, which supports the international sale of products.

• High performance and fast page loading:

  Image compression technologies and SEO-optimized content contribute to the lightning-fast operation of the website. Optimized code and automatic conversion of images to .webp format allow achieving high scores in tools like Google Page Speed Insights.

• Easy content management:

  A tailor-made CMS system enables simple editing and adding new content to the site. All system features are adapted to the specific needs of the Afirmax brand, allowing full control over product presentation and content.

• Potential for platform expansion:

  The platform was built with future development in mind. Therefore, the dedicated CMS allows for easy introduction of new features and solutions without technical limitations, giving Afirmax complete freedom in further development of the site.

• Precise presentation of product data:

  The site is fully integrated with the PIM system, which allows for the automatic updating of all product information. Customers have access to the latest data, including photos, descriptions, technical parameters, downloadable documents, and complementary products.

• Advanced filtering and personalized product tiles:

  A filtering function was introduced, allowing customers to quickly and efficiently find products that meet their needs, and dedicated tiles were designed for each product category, emphasizing the diversity of the Afirmax offer.

• Product comparison:

  The product comparison feature allows users to compare several items and thoroughly analyze their technical parameters. This enables customers to make an informed decision, choosing the product that best meets their needs.

• Find the nearest sales point:

  The site includes an interactive map, thanks to which customers can locate the nearest store offering Afirmax brand products. The ability to filter by available assortment and check opening hours facilitates shopping planning.

Cooperation process:

The Jelly Solutions team developed a detailed technological strategy, which was thoroughly discussed with the client. Each step of the project implementation was adjusted to the specific needs of Decora and its Afirmax brand, enabling smooth implementation of all functionalities.

Benefits for the client:

• Effective data management: 

  Integration with the PIM system ensures ongoing product information updates, eliminating the risk of inaccuracies and errors.

• Better user experiences: 

  The website's structure and advanced filtering and comparing features make it easier for users to find the information they need and make informed choices.

• High conversion: 

  Facilitated access to product samples and convenient comparison tools lead to greater customer engagement and an increase in the number of purchases.

• SEO optimization: 

  An optimized website guarantees better search engine positioning, resulting in increased organic traffic.

• Scalability and future-proof solutions: 

  A platform created with future expansion in mind allows easy introduction of new functionalities, adapting the site to the changing needs of the market and users.