ZAHO LIGHTING - Dedicated Product Website

Client:

ZAHO LIGHTING is one of the leading Polish manufacturers of modern lighting fixtures, offering a wide range of products with a unique design.

Project Goal

To create a dedicated website that presents ZAHO LIGHTING's extensive product portfolio in a modern and intuitive way, ensuring easy access to key technical information. The site also had to consider specific requirements for generating product cards and support advanced product management options.

Challenges

1. Professional Product Presentation

   The primary goal was to create a site that not only showcases products but also emphasizes their designer and modern character. For this purpose, a unique layout was designed from scratch, matching the aesthetics of the products offered by ZAHO LIGHTING. A challenge was to design the interface so that users could quickly and intuitively find the information they are interested in. The site had to meet the highest UX/UI standards, providing a positive user experience while highlighting the prestige of the products.

2. Accessibility of Information

   To ensure an optimal experience for users on different devices, the site needed to be fully responsive and adapted to the most popular screen resolutions, browsers, and operating systems. A key challenge was also to accommodate the requirements of international customers, therefore the site had to support three language versions. This required adjusting the website architecture to easily implement language changes, ensuring that all content was consistent across different language versions.

3. Website Speed

   The site contained a large number of high-quality images and graphics that had to be displayed without negatively impacting loading times. Balancing visually attractive product presentations with technical SEO requirements was a challenge. Advanced optimization techniques were used, including image compression to .webp format and automatic resolution reduction. The key goal was to achieve high scores in Google Page Speed Insights, which directly affects the site's positioning in search results.

4. Simple Content Management

   The client wanted an intuitive and easy-to-use CMS that would allow for easy content and product management, despite their complex technical structure. This required creating a tailor-made CMS system that allows for creating and editing products with multiple variants and technical features. The challenge was to design a mechanism that, despite the complex data structure, was easy to operate for administrators managing the site.

5. Flexibility in Expansion

   The client was interested in creating a website that not only meets current requirements but is also ready for future needs. The challenge was to design the website architecture and CMS system in such a way that they would allow for unlimited expansion of new functionalities. The site had to be flexible, without the technical limitations that often occur in off-the-shelf CMS solutions, thus allowing for smooth and low-effort future changes.

6. Specific Requirements for Generating Product Cards

   An important aspect of the project was to meet the client's expectations regarding the automatic generation of product cards. The site had to allow users to select various technical parameters (e.g., power, type of fixture) and based on these, automatically create unique product codes. The challenge was to design a mechanism that dynamically generates product cards, with data automatically pulled from the CMS, significantly facilitating the update and management of the offering. This solution increases efficiency and eliminates the risk of errors in manual data entry.

Jelly Solutions Involvement

The Jelly Solutions team conducted a thorough analysis of business and user needs, based on which they developed a service development strategy. The goal was to create a site that not only meets technical specifications but also fulfills high user expectations in terms of convenience and aesthetics. Detailed consultations were held with the ZAHO LIGHTING team, during which all key functionalities of the site were discussed and refined. As a result of these efforts, a comprehensive map of solutions was created that accurately met the client's needs while taking care of usability, technical, and visual aspects. Thanks to close cooperation with the client, a website was developed that supports his business goals and provides a positive experience for users.

Client Benefits

1. Increased Online Visibility

   Thanks to advanced SEO optimization, the ZAHO LIGHTING website gained better positioning in search results. Integrated support for SEO agencies allows for the ongoing adjustment of positioning strategy, leading to increased organic traffic and greater online visibility. A better position in search results directly impacts the increase in the number of potential customers visiting the site.

2. Optimized Navigation and Product Management

   The implementation of an advanced CMS system significantly simplified the process of managing a large number of products with various features and variants. Site administrators can quickly and easily add new products and modify existing ones, significantly reducing the time needed to update the offering. The functionality of automatic product card generation allows for even more efficient data management, eliminating the risk of errors and saving time.

3. High Website Responsiveness

   The ZAHO LIGHTING site has been optimized to work on various devices, ensuring users have a comfortable and seamless product browsing experience, whether they are using a computer, tablet, or smartphone. This ensures users have positive experiences with the brand, which in turn increases their engagement and likelihood of purchase.

4. Technological Flexibility

   The dedicated CMS system was designed to allow flexible expansion of the site with additional functionalities. This allows ZAHO LIGHTING to develop its platform unhindered, adapting it to changing market and user needs without the need for revolutionary changes in system structure. This technological flexibility ensures long-term company growth, providing stability and scalability of the platform.

The ZAHO LIGHTING website is an excellent example of a comprehensive approach to building a dedicated product website that combines modern design with functionality and technological flexibility. Thanks to close cooperation with the Jelly Solutions team, a solution was developed that meets both current business needs and long-term brand development plans.