TOP Boden - Dedicated Online Store Integrated with PIM

Client

A leading manufacturer of floor panels, underlays, and floor trimmings, owner of the TOP Boden brand - needed an e-commerce platform that combines precise product information management with a modern shopping interface. Jelly Solutions was chosen for this task to create a dedicated online store that not only meets the high demands of customers but also automates and optimizes sales and logistical processes.

Our Commitment

From the outset, the Jelly Solutions team actively collaborated with the client to deeply understand the industry specifics, customer needs, and business goals. Each project phase - from analysis through design to implementation - was carried out with passion and precision. The carefully designed user interface (UX/UI) not only provided an aesthetic look but also intuitive navigation, making shopping quick and hassle-free for customers. All this while employing upselling strategies, which further increased sales effectiveness.

Challenges for Jelly Solutions:

1. Integration of PIM with ERP and e-commerce platform

   Jelly Solutions' task was to build a comprehensive platform with full data synchronization between PIM (Product Information Management) and ERP (Enterprise Resource Planning) systems. This required designing a dynamic mechanism that automatically updates product data (such as descriptions, photos, translations) in real time, as well as synchronizes orders and inventory status. The main challenge was connecting different systems in a way that would work flawlessly, while maintaining full operational transparency. Such synchronization is crucial for clients with a wide range of products and requiring strict control over logistics.

2. Optimization of performance and speed of the platform

   Jelly Solutions had to ensure that the site not only operated quickly but was also optimized for SEO, which was crucial for visibility in search engines. Implementing technologies such as automatic image compression to .webp format and refresh-free page navigation significantly increased the speed of the store, improving user experience. The challenge was to ensure smooth operation on all devices and operating systems, which required advanced testing and optimization. The result was a noticeable increase in conversions and better scores in Google PageSpeed Insights.

3. Creating a dedicated CMS system

   TOP Boden's store needed a tool for flexible sales management that simultaneously did not limit its future development. Jelly Solutions had to create a "tailor-made" CMS, enabling intuitive management of orders, promotions, payments, and shipping methods. The key challenge was to create a system that would be scalable and easily expandable, while being free from the limitations typical of popular, ready-made CMS platforms. Flexibility was a key element - allowing for the introduction of new features without the need for major changes in the platform architecture.

Benefits for the client 

1. Full control over product data and logistical processes

   By integrating the online store with PIM and ERP systems, the client gained full control over managing their product offerings and logistics. Automated updates of product information, inventory status, and orders in real time enabled the company to react swiftly to changes and manage the assortment dynamically. The benefit was not only ease of daily operations but also the elimination of error risks that could arise from manual data processing.

2. Better shopping experiences and higher conversion rates

   The optimized speed of the website, combined with an intuitive user interface and upselling strategy, significantly improved the shopping experiences of TOP Boden customers. Customers can quickly browse products without unnecessary delays, and recommendations for complementary products encourage bigger purchases. The result was a clear improvement in conversion rates and increased shopping cart values, which directly translated into increased sales.

3. Scalability and future expansion

   Thanks to the use of a dedicated CMS system, the client's website gained full flexibility in expanding the platform with new functionalities in the future. The system was created in such a way that it avoids typical restrictions related to popular e-commerce platforms, which often do not allow for the introduction of custom solutions. As a result, the company can freely adjust each element of the platform, introducing new features, integrations, or modifications depending on business needs.

4. Increased visibility in search results

   By meeting all SEO requirements and optimizing the speed of the website, the TOP Boden site noted a clear improvement in search engine positioning. Better visibility in Google translated into more traffic on the site, which supports the store's development and increases the number of potential customers. Results in Google PageSpeed Insights were one of the key factors influencing the platform's success.

The internet shop project for the TOP Boden brand, carried out by Jelly Solutions, was based on integration with PIM and ERP systems, which enabled the automation of product data management and logistics. The site was optimized for speed and SEO, improving user experiences and visibility in search engines. The dedicated CMS system provided full flexibility and the possibility of expanding the store, which translated into long-term development and increased sales efficiency.