Kasia Zasiadły - Personal website combined with an online store and e-learning platform

Client

Kasia Zasiadły – personal brand, online education

Project goal

Building a modern online presence that combines image, sales of digital/physical products, and the distribution of online courses with automatic access assignment after purchase.

Key features

• WooCommerce store with a simplified cart and quick payment of orders.
• Course platform (LMS) with automatic unlocking of lessons upon payment settlement.
• Custom graphics and flexible blocks for simple content management.

Project challenges

1. Combining branding, store, and courses

   It was necessary to design one user path for three purposes: brand presentation, purchase, and starting education – without unnecessary distractions.

2. Simplified purchasing process

   Checkout optimization (fewer fields, clear communications lack of “distractions”) to reduce cart abandonment.

3. Automation of course access

   Integration of WooCommerce with the course platform, so that after payment confirmation, the system assigns the proper roles and immediately unlocks lessons.

4. Consistent visual identification

   Customized graphics and UI components that scale well on sales pages and in the lesson interface.

5. Scalability of content

   Preparation of a modular block system to easily add new products, course modules, videos, PDFs, and news.

Collaboration process

We started with a workshop on goals and user path mapping. We then prepared mock-ups and graphic design, followed by deployment of the theme on WordPress + WooCommerce and the course platform. We implemented integration with the payment gateway and automation for course access, tested purchase scenarios (including test payments), ensured performance and RWD. Lastly, we trained in panel management and prepared a brief editorial documentation.

Client benefits

1. Faster path from purchase to learning

   Automatic access assigning eliminates manual actions and minimizes the time to start a course.

2. Higher store conversion

   Simplified checkout and clear communication reduce cart abandonment.

3. Easy content management

   Flexible blocks and simple forms allow to independently add lessons, materials, and products without developer support.

4. Consistent brand image

   Custom graphics and consistent design strengthen recognition and trust among the audience.

5. Readiness for scaling

   The architecture of the service allows easy expansion of the offer with additional courses, modules, and sales campaigns.