Profix - Dedicated Brand Image Page Integrated with PIM

Client

Profix – a brand belonging to Multichem, a leading manufacturer of materials for automotive painting.

Project Goal

To create a modern website that supports professionals in the automotive painting industry by integrating with a PIM system, providing access to advanced tools, and educating users.

Key Features

• Detailed product offering integrated with the PIM system
• Interactive presentation of painting techniques
• Calculators for material consumption, savings, and VOC emissions
• Advanced automotive paint finder with a database of formulas
• Extensive knowledge section: blog, video tutorials, training materials
• Client account with access to training, certifications, and additional content

Project Challenges

1. Integration with the PIM system

   Creating a dynamic presentation of a wide product range required full integration with the PIM system to ensure data accuracy and consistency.

2. Paint Formula Finder

   Implementing an efficient finder that allows access to hundreds of thousands of color formulas required database optimization and high performance.

3. Calculators for Professionals

   Developing tools to calculate material consumption, savings, and VOC emissions had to combine intuitive usage with high accuracy of results.

4. Client Zone

   Developing a functional user panel with access to training, certifications, and materials required appropriate integrations and data security.

Collaboration Process

The project was carried out in stages: from analyzing the needs of the industry and users, through UX/UI design, to implementing integrations with the PIM system and testing advanced functionalities. Collaboration with the Profix team allowed for ongoing adjustments to solutions to meet the expectations of specialists.

Benefits for the Client

1. Comprehensive Presentation of Offer

   An up-to-date and detailed product database supported by PIM facilitates searching and comparing materials.

2. Professional Online Tools

   Calculators, a recipe finder, and interactive guides enhance the site's value to clients and business partners.

3. Modern Educational Support

   Training materials, a blog, and video tutorials build the brand's expert image and support the development of users' skills.

4. Client Zone

   A personal account with access to certifications and training strengthens relationships with professionals and business partners.